Boosting the buying potential of fresh produce
Even with all the media exposure stressing the health benefits of eating fresh produce, its consumption continues to decline. How can we stop this inexorable trend?
The emphasis on marketing processed foods must be reduced. Brand names for such foods are much more easily promoted than a generic fruit or vegetable, but the effect these processed foods (often high in salt, sugar and fat) on the nation’s health is becoming evident.
Outlets need to change how consumers interact with their fresh products to increase uptake. For example, changes to marketing, product placement, displays, packaging and highlighting new or peak seasons.
Predicting demand could be automated with the assistance of AI to ensure that there is, as much as possible, the right product available at the right time.
Smart labour scheduling can be used to assist in building an emotional connection with customers. This includes support being available at the right time, restocking and activities that matter most to customers.