Building opportunity and adding value.

The government aims to add value to fresh produce and explore new opportunities both domestically and internationally as British fruit and vegetables are globally recognised for their quality. In 2023, they resolved agrifood barriers, potentially increasing exports by £1.4 billion over five years. For instance, securing access to India for apples could be worth up to £8.5 million over five years. Additionally, Kent Golding hops and Pembrokeshire Early potatoes were among 37 Geographical Indications for UK food and drink that formally gained protection in Japan. 

The government will: 

Progress the Supply Chain Review for fresh produce, publishing consultation responses and drafting legislation. Feedback indicated that many contracts in the sector are verbal or informal and don't meet business needs. Respondents supported written contracts with a set structure, prompting the government to commit to legislation. 

Support long-term cold storage solutions to keep UK-grown produce fresh and nutritious out of season, including exploring relevant energy policies and optimising storage research. 

Launch the £15 million Farm Gate Food Waste Fund on 31 May 2024 to reduce food waste and get more fresh produce from farms to consumers. 

Conduct an export deep dive and masterclass with the horticulture sector in 2024 to address market access barriers and prepare for global exports. 

Assist UK Controlled Environment Horticulture businesses in exploring overseas export opportunities to support high-skilled jobs and drive growth in the UK. 

Continue efforts to remove over 20 export barriers for UK fruit and vegetable products. 

Challenge the EU’s trade prohibition to resume UK seed potato exports to the EU through all levels of Trade Cooperation Agreement governance.