Do we expect too much from our growers?

Are growers inadequately rewarded for balancing the drive for new-age farming during a cost of living crisis whilst being pressured to save our nation’s food supply? British food production needs to become a political priority to give growers the confidence to invest in the future via new farming practices.

For businesses selling products, the key is achieving optimal production that meets consumer demands. The wholesale industry is no different. However, the difficulty is preserving perishable items. There are several elements for suppliers to consider; seasonal produce, changing weather, travel time, consumer trends, and the cost of production, to name a few! Without successfully targeting any of these elements, there is likely to be an overproduction of unwanted produce. Resulting in wasted fresh produce along with the resources used to make it. As we find ourselves amid a cost of living crisis, it is even more crucial to avoid this.

For this reason, we only work with trusted, known and respected growers from the UK. Our outstanding growers are constantly pre-empting trends and accommodating new tastes. Whatever the season, our growers can anticipate demand and excel at providing consistently high-quality produce.