Lack of production, means lack of consumption

A recent article by Fruitnet Media International highlighted the need for increased UK produce production. The government first introduced the 5-a-day campaign in 2003 to encourage greater consumption of fruit and vegetables, thus improving population health. However, research has shown that very few children or adults have the recommended amount.

As a result of increased input costs and much of UK farming land being sold for housing, domestic produce production has fallen. Additionally, changing consumer habits driving the want for more exotic products and dishes means imports are at an all-time high. However, this has been dramatically impacted by the current environmental and financial climate.

The cost-of-living crisis has seen more consumers opt for cheaper ready meals that are low in nutritional value, whilst the cost of fresh fruit and veg soars. This change in buying habits could leave the next generation in danger of not consuming enough or understanding the value of high-quality fresh produce. The importance now lies with the government and changes to the Horticultural Strategy for England to educate about the significance of fresh seasonal produce, boost domestic production, increase consumption by all income brackets, and protect our hard-working farmers.