With UK production declining, the clock is ticking

Following on from our last post on seasonality, we feel it is time for the nation to get proactive! The UK is well suited to growing a vast range of fruit and vegetables, but much of this potential production is currently sourced from other parts of Europe. To alter that balance, we need to approach the situation on two fronts:

- We need to incentivise the growing of produce. We have lost most of the grower base over the last 50 years, partly due to how the supermarkets have used their purchasing power. The focus should be on getting these growers to return and, even more importantly, entice new entrants into the sector, who will bring new ideas and an impetus for which the market is crying out for.

- We need to provide much more information on seasonal, locally sourced products and how to make best use of them. With so many outlets for communicating with the general public, promoting the array of fresh fruit and vegetables in the UK has never been more accessible. Changing lifestyles have dictated a preference for low-cost and convenient healthy home cooking, a trend that could be met via UK production.

In conclusion, without an adequate financial return, there is no motivation for UK farmers to go above and beyond to meet demand at the risk of their livelihoods. The government should prioritise UK domestic production and invest in extending the growing seasons. For example, alternative farming practices or different crop varieties that harvest earlier or are better at withstanding weather conditions. Furthermore, educate the nation on the importance of fresh, local seasonal produce and the positive impact it can have on our health, taste buds and bank account!